Aj Parikh

“Everyone has the same amount of time, and hard work is simply hard work. As a result, what you do in the time you work determines what you achieve. And since what you do is determined by what you think, how big you think becomes the launching pad for how high you achieve.”
― Gary Keller, The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results

“It’s not that we have too little time to do all the things we need to do, it’s that we feel the need to do too many things in the time we have.”
― Gary Keller, The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results

“It was not the British government that began seizing great chunks of India in the mid-eighteenth century, but a dangerously unregulated private company headquartered in one small office, five windows wide, in London, and managed in India by a violent, utterly ruthless and intermittently mentally unstable corporate predator – Clive.”
― William Dalrymple, The Anarchy: The East India Company, Corporate Violence, and the Pillage of an Empire

“Don’t order from the menu. Apple’s celebrated 1997 “Think Different” ad campaign featured icons like Ali, Dylan, Einstein, Hitchcock, Picasso, Gandhi, and others who “saw things differently” and who went on to transform the world we know. The point was that they didn’t choose from the available options; they imagined outcomes that no one else had. They ignored the menu and ordered their own creations. As the ad reminds us, “People who are crazy enough to think they can change the world are the only ones who do.”
― Gary Keller, The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results