Aj Parikh

“Multitasking is merely the opportunity to screw up more than one thing at a time.”
― Gary Keller, The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results

“Jared Diamond’s Pulitzer Prize-winning Guns, Germs, and Steel: The Pates of Human Societies illustrates how farm-based societies that generated a surplus of food ultimately gave rise to professional specialization.”
― Gary Keller, The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results

“do your most important work—your ONE Thing—early,”
― Gary Keller, The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results

“Don’t order from the menu. Apple’s celebrated 1997 “Think Different” ad campaign featured icons like Ali, Dylan, Einstein, Hitchcock, Picasso, Gandhi, and others who “saw things differently” and who went on to transform the world we know. The point was that they didn’t choose from the available options; they imagined outcomes that no one else had. They ignored the menu and ordered their own creations. As the ad reminds us, “People who are crazy enough to think they can change the world are the only ones who do.”
― Gary Keller, The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results