Bruno Ysla

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The Mythmakers: T...
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Book cover for Predictably Irrational: The Hidden Forces That Shape Our Decisions
The basic idea of arbitrary coherence is this: although initial prices (such as the price of Assael’s pearls) are “arbitrary,” once those prices are established in our minds they will shape not only present prices but also future prices ...more
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Kiara M...
184 books | 136 friends

Giannin...
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Mariale...
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Jorge Luis
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Cindy S...
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Christo...
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Carlo S...
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