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Claudio Rodrigues

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The Greatest Shor...
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Book cover for The Great Covid Panic: What Happened, Why, and What To Do Next
One of the important rules about how fear works is that the fearful individual focuses obsessively on the feared object. There is a good evolutionary reason for this: when in danger it is important not to get distracted by other things and ...more
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Gustave Le Bon
“Victims of the delusion that equality and liberty are the better assured by the multiplication of laws, nations daily consent to put up with trammels increasingly burdensome. They do not accept this legislation with impunity. Accustomed to put up with every yoke, they soon end by desiring servitude, and lose all spontaneousness and energy.”
― Gustave Le Bon, The Crowd: A Study of the Popular Mind

Aleksandr Solzhenitsyn
“The simple step of a courageous individual is not to take part in the lie. "One word of truth outweighs the world.”
― Aleksandr I. Solzhenitsyn

“Design should be like telling a story. The design team should start by considering the tasks that the artifact is intended to serve and the people who will use it.”
― Don Norman, Things That Make Us Smart: Defending Human Attributes in the Age of the Machine

C.S. Lewis
“I didn’t go to religion to make me happy. I always knew a bottle of Port would do that. If you want a religion to make you feel really comfortable, I certainly don’t recommend Christianity.”
― C. S. Lewis

“Stories are important cognitive events, for they encapsulate, into one compact package, information, knowledge, context, and emotion.”
― Don Norman, Things That Make Us Smart: Defending Human Attributes in the Age of the Machine

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