Claudio Rodrigues

“The idea of delivering information by telephone is actually a pretty good one, but the medium does not support it. Voice is too slow, too transient, and the telephone keypad too limited.”
― Don Norman, Things That Make Us Smart: Defending Human Attributes in the Age of the Machine

“When the machine fails, often with no advance warning, people are suddenly thrust into the process, suddenly asked to figure out the current state of the system, what has gone wrong, and what should be done.”
― Don Norman, Things That Make Us Smart: Defending Human Attributes in the Age of the Machine

“Almost every advance in the science and technology of computation, control, and communication has also been described as an advance in the science of thought processes, usually without any evidence, usually by people who had never studied people.”
― Don Norman, Things That Make Us Smart: Defending Human Attributes in the Age of the Machine

“Design should be like telling a story. The design team should start by considering the tasks that the artifact is intended to serve and the people who will use it.”
― Don Norman, Things That Make Us Smart: Defending Human Attributes in the Age of the Machine