Claudio Rodrigues

“When, however, it is proposed to imbue the mind of a crowd with ideas and beliefs—with modern social theories, for instance—the leaders have recourse to different expedients. The principal of them are three in number and clearly defined—affirmation, repetition, and contagion. Their action is somewhat slow, but its effects, once produced, are very lasting.”
― Gustave Le Bon, The Crowd: A Study of the Popular Mind

“Design should be like telling a story. The design team should start by considering the tasks that the artifact is intended to serve and the people who will use it.”
― Don Norman, Things That Make Us Smart: Defending Human Attributes in the Age of the Machine

“Victims of the delusion that equality and liberty are the better assured by the multiplication of laws, nations daily consent to put up with trammels increasingly burdensome. They do not accept this legislation with impunity. Accustomed to put up with every yoke, they soon end by desiring servitude, and lose all spontaneousness and energy.”
― Gustave Le Bon, The Crowd: A Study of the Popular Mind

“The idea of delivering information by telephone is actually a pretty good one, but the medium does not support it. Voice is too slow, too transient, and the telephone keypad too limited.”
― Don Norman, Things That Make Us Smart: Defending Human Attributes in the Age of the Machine