Claudio Rodrigues

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The Screwtape Let...
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Book cover for The Great Covid Panic: What Happened, Why, and What To Do Next
One of the important rules about how fear works is that the fearful individual focuses obsessively on the feared object. There is a good evolutionary reason for this: when in danger it is important not to get distracted by other things and ...more
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“The overconfidence of scientists is probably necessary: Let them believe they are on the trail of something big, something important, and they will slave away for their entire lives, working, arguing, debating, exploring.”
Don Norman, Things That Make Us Smart: Defending Human Attributes in the Age of the Machine

“Design should be like telling a story. The design team should start by considering the tasks that the artifact is intended to serve and the people who will use it.”
Don Norman, Things That Make Us Smart: Defending Human Attributes in the Age of the Machine

Aleksandr Solzhenitsyn
“The simple step of a courageous individual is not to take part in the lie. "One word of truth outweighs the world.”
Aleksandr I. Solzhenitsyn

“Stories are important cognitive events, for they encapsulate, into one compact package, information, knowledge, context, and emotion.”
Don Norman, Things That Make Us Smart: Defending Human Attributes in the Age of the Machine

“It is easy to devise numerous possible scenarios of future developments, each one, on the face of it, equally likely.”
Don Norman, Things That Make Us Smart: Defending Human Attributes in the Age of the Machine

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