Claudio Rodrigues

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The Screwtape Let...
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Book cover for The Confidence Game: Why We Fall for It . . . Every Time
Human beings don’t like to exist in a state of uncertainty or ambiguity. When something doesn’t make sense, we want to supply the missing link. When we don’t understand what or why or how something happened, we want to find the explanation. ...more
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“It is easy to devise numerous possible scenarios of future developments, each one, on the face of it, equally likely.”
Don Norman, Things That Make Us Smart: Defending Human Attributes in the Age of the Machine

“Stories are important cognitive events, for they encapsulate, into one compact package, information, knowledge, context, and emotion.”
Don Norman, Things That Make Us Smart: Defending Human Attributes in the Age of the Machine

“The thought processes of humans are not like the mathematical logic of machines. Indeed, were the thought processes of humans like that of logic, we wouldn’t have needed to invent logic as an aid to thought: Logic is important because it is different.”
Don Norman, Things That Make Us Smart: Defending Human Attributes in the Age of the Machine

“The idea of delivering information by telephone is actually a pretty good one, but the medium does not support it. Voice is too slow, too transient, and the telephone keypad too limited.”
Don Norman, Things That Make Us Smart: Defending Human Attributes in the Age of the Machine

“Almost every advance in the science and technology of computation, control, and communication has also been described as an advance in the science of thought processes, usually without any evidence, usually by people who had never studied people.”
Don Norman, Things That Make Us Smart: Defending Human Attributes in the Age of the Machine

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