Claudio Rodrigues

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The Screwtape Let...
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Book cover for The Great Covid Panic: What Happened, Why, and What To Do Next
One of the important rules about how fear works is that the fearful individual focuses obsessively on the feared object. There is a good evolutionary reason for this: when in danger it is important not to get distracted by other things and ...more
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“Stories are important cognitive events, for they encapsulate, into one compact package, information, knowledge, context, and emotion.”
Don Norman, Things That Make Us Smart: Defending Human Attributes in the Age of the Machine

“It is easy to devise numerous possible scenarios of future developments, each one, on the face of it, equally likely.”
Don Norman, Things That Make Us Smart: Defending Human Attributes in the Age of the Machine

“The idea of delivering information by telephone is actually a pretty good one, but the medium does not support it. Voice is too slow, too transient, and the telephone keypad too limited.”
Don Norman, Things That Make Us Smart: Defending Human Attributes in the Age of the Machine

“Design should be like telling a story. The design team should start by considering the tasks that the artifact is intended to serve and the people who will use it.”
Don Norman, Things That Make Us Smart: Defending Human Attributes in the Age of the Machine

James Baldwin
“You think your pain and your heartbreak are unprecedented in the history of the world, but then you read. It was books that taught me that the things that tormented me most were the very things that connected me with all the people who were alive, who had ever been alive.”
James Baldwin

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