Claudio Rodrigues

“Design should be like telling a story. The design team should start by considering the tasks that the artifact is intended to serve and the people who will use it.”
― Don Norman, Things That Make Us Smart: Defending Human Attributes in the Age of the Machine

“Almost every advance in the science and technology of computation, control, and communication has also been described as an advance in the science of thought processes, usually without any evidence, usually by people who had never studied people.”
― Don Norman, Things That Make Us Smart: Defending Human Attributes in the Age of the Machine

“When the machine fails, often with no advance warning, people are suddenly thrust into the process, suddenly asked to figure out the current state of the system, what has gone wrong, and what should be done.”
― Don Norman, Things That Make Us Smart: Defending Human Attributes in the Age of the Machine

“One of the principal marks of an educated man is the fact that he does not take his opinions from newspapers -- not, at any rate, from the militant, crusading newspapers. On the contrary, his attitude toward them is almost always one of frank cynicism, with indifference as its mildest form and contempt as its commonest. He knows that they are constantly falling into false reasoning about the things within his personal knowledge, within the narrow circle of his special education, and so he assumes that they make the same, or even worse, errors about other things,whether intellectual or moral. This assumption, it may be said, is quite justified by the facts.”
― H.L. Mencken