Claudio Rodrigues

“Design should be like telling a story. The design team should start by considering the tasks that the artifact is intended to serve and the people who will use it.”
― Don Norman, Things That Make Us Smart: Defending Human Attributes in the Age of the Machine

“When the machine fails, often with no advance warning, people are suddenly thrust into the process, suddenly asked to figure out the current state of the system, what has gone wrong, and what should be done.”
― Don Norman, Things That Make Us Smart: Defending Human Attributes in the Age of the Machine

“But the people who have recently come to dominance and those who will come to dominance in the new century are increasingly aware—or can be made aware—that freedom still works in their own lives and that they effectively exempt themselves from most of the laws that take freedom away from other people.”
― Charles Murray, What It Means to Be a Libertarian: A Personal Interpretation

“The idea of delivering information by telephone is actually a pretty good one, but the medium does not support it. Voice is too slow, too transient, and the telephone keypad too limited.”
― Don Norman, Things That Make Us Smart: Defending Human Attributes in the Age of the Machine