Claudio Rodrigues

“Almost every advance in the science and technology of computation, control, and communication has also been described as an advance in the science of thought processes, usually without any evidence, usually by people who had never studied people.”
― Don Norman, Things That Make Us Smart: Defending Human Attributes in the Age of the Machine

“Design should be like telling a story. The design team should start by considering the tasks that the artifact is intended to serve and the people who will use it.”
― Don Norman, Things That Make Us Smart: Defending Human Attributes in the Age of the Machine

“The thought processes of humans are not like the mathematical logic of machines. Indeed, were the thought processes of humans like that of logic, we wouldn’t have needed to invent logic as an aid to thought: Logic is important because it is different.”
― Don Norman, Things That Make Us Smart: Defending Human Attributes in the Age of the Machine

“The overconfidence of scientists is probably necessary: Let them believe they are on the trail of something big, something important, and they will slave away for their entire lives, working, arguing, debating, exploring.”
― Don Norman, Things That Make Us Smart: Defending Human Attributes in the Age of the Machine