Sycamore

“Keeping his focus on the customer, he emailed one thousand of them to see what else they would like to be able to buy.”
― Jeff Bezos, Invent and Wander: The Collected Writings of Jeff Bezos

“As I watched the stock fall from 113 to 6, I was also watching all of our internal business metrics:”
― Jeff Bezos, Invent and Wander: The Collected Writings of Jeff Bezos

“To make the decision, Bezos used a mental exercise that would become a famous part of his risk-calculation process. He called it a “regret minimization framework.” He would imagine what he would feel when he turned eighty and thought back to the decision. “I want to have minimized the number of regrets I have,” he explains. “I knew that when I was eighty, I was not going to regret having tried this. I was not going to regret trying to participate in this thing called the internet that I thought was going to be a really big deal. I knew that if I failed, I wouldn’t regret that, but I knew the one thing I might regret is not ever having tried. I knew that that would haunt me every day.”
― Jeff Bezos, Invent and Wander: The Collected Writings of Jeff Bezos

“Amazon was indeed hit hard by the internet-bubble collapse. Its stock was at $106 a share in December 1999 when our Person of the Year issue came out. A month later it was down 40 percent. Within two years it had fallen to as low as $6 a share.”
― Jeff Bezos, Invent and Wander: The Collected Writings of Jeff Bezos