Sycamore

“At first Jeff and MacKenzie and a few early employees handled everything, including packing, wrapping, and driving the boxes off to be shipped. “We had so many orders that we weren’t ready for that we had no real organization in our distribution center at all,” Bezos says. “In fact, we were packing on our hands and knees on a hard concrete floor.”
― Jeff Bezos, Invent and Wander: The Collected Writings of Jeff Bezos

“As I watched the stock fall from 113 to 6, I was also watching all of our internal business metrics:”
― Jeff Bezos, Invent and Wander: The Collected Writings of Jeff Bezos

“We’ve made mistakes, doozies like the Fire Phone and many other things that just didn’t work out. I won’t list all of our failed experiments, but the big winners pay for thousands of failed experiments.”
― Jeff Bezos, Invent and Wander: The Collected Writings of Jeff Bezos

“Amazon was indeed hit hard by the internet-bubble collapse. Its stock was at $106 a share in December 1999 when our Person of the Year issue came out. A month later it was down 40 percent. Within two years it had fallen to as low as $6 a share.”
― Jeff Bezos, Invent and Wander: The Collected Writings of Jeff Bezos