management by objectives gives people room to maneuver and to express themselves; or they can be stressful, disheartening places constrained by a thicket of rules, procedures, budgets, and arbitrary targets.
“It is possible for ordinary people to choose to be extraordinary.”
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“Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page.”
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“My model for business is The Beatles. They were four guys who kept each other kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts. That's how I see business: great things in business are never done by one person, they're done by a team of people.”
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“I think it's very important to have a feedback loop, where you're constantly thinking about what you've done and how you could be doing it better.”
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Frank Luong’s 2025 Year in Books
Take a look at Frank Luong’s Year in Books, including some fun facts about their reading.
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