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Book cover for Reinventing Organizations: An Illustrated Invitation to Join the Conversation on Next-Stage Organizations
management by objectives gives people room to maneuver and to express themselves; or they can be stressful, disheartening places constrained by a thicket of rules, procedures, budgets, and arbitrary targets.
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Steve Jobs
“My model for business is The Beatles. They were four guys who kept each other kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts. That's how I see business: great things in business are never done by one person, they're done by a team of people.”
Steve Jobs

“When something is important enough, you do it even if the odds are not in your favour.”
Elon Musk

Steve Jobs
“Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page.”
Steve Jobs

“I think it’s important to reason from first principles rather than by analogy. The normal way we conduct our lives is we reason by analogy. [With analogy] we are doing this because it’s like something else that was done, or it is like what other people are doing. [With first principles] you boil things down to the most fundamental truths…and then reason up from there.”
Elon Musk

“My proceeds from the PayPal acquisition were $180 million. I put $100 million in SpaceX, $70m in Tesla, and $10m in Solar City. I had to borrow money for rent.”
Elon Musk

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