management by objectives gives people room to maneuver and to express themselves; or they can be stressful, disheartening places constrained by a thicket of rules, procedures, budgets, and arbitrary targets.
“I think it would be great to be born on Earth and die on Mars. Just hopefully not at the point of impact.”
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“Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page.”
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“Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful... that's what matters to me.”
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“I think it's very important to have a feedback loop, where you're constantly thinking about what you've done and how you could be doing it better.”
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Frank Luong’s 2025 Year in Books
Take a look at Frank Luong’s Year in Books, including some fun facts about their reading.
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