Matthew Feagley

“The experts “thought Howard Jarvis was a goofy old gadfly who would hurt his own cause. We felt he was somebody ordinary taxpayers could identify with. So we said, ‘Let’s not diffuse this; let’s make this one guy and his struggles the entire focus.” He noted, “The other side thought that was great”: the more the public saw Jarvis, the less they would respect Prop 13. He wore ill-fitting, unfashionable suits. He slouched. His voice was abrasive. He had no neck.”
― Rick Perlstein, Reaganland: America's Right Turn 1976-1980