Ian

“It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own self-interest. We address ourselves not to their humanity but to their self-love, and never talk to them of our own necessities, but of their advantages”
― Adam Smith, An Inquiry into the Nature & Causes of the Wealth of Nations, Vol 1

“The supreme art of war is to subdue the enemy without fighting.”
― Sun Tzu, The Art of War

“Every day is a new day. It is better to be lucky. But I would rather be exact. Then when luck comes you are ready.”
― Ernest Hemingway, The Old Man and the Sea

“All warfare is based on deception. Hence, when we are able to attack, we must seem unable; when using our forces, we must appear inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near.”
― Sun tzu, The Art of War