Khalid Mammadov

“Even in engineering-driven Silicon Valley, the buzzwords of the moment call for building a “lean startup” that can “adapt” and “evolve” to an ever-changing environment. Would-be entrepreneurs are told that nothing can be known in advance: we’re supposed to listen to what customers say they want, make nothing more than a “minimum viable product,” and iterate our way to success. But leanness is a methodology, not a goal. Making small changes to things that already exist might lead you to a local maximum, but it won’t help you find the global maximum. You could build the best version of an app that lets people order toilet paper from their iPhone. But iteration without a bold plan won’t take you from 0 to 1. A company is the strangest place of all for an indefinite optimist: why should you expect your own business to succeed without a plan to make it happen? Darwinism may be a fine theory in other contexts, but in startups, intelligent design works best.”
― Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future

“The road doesn’t have to be infinite after all. Take the hidden paths.”
― Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future

“You should focus relentlessly on something you’re good at doing, but before that you must think hard about whether it will be valuable in the future.”
― Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future

“you’ve invented something new but you haven’t invented an effective way to sell it, you have a bad business—no matter how good the product.”
― Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future