“Your purpose is the lens through which you filter all your business decisions, from the tiny to the monumental. We’re talking about who you work with, what you offer, where you focus your time and energy, and even how you define your audience. Determining the unique purpose that underpins your company of one isn’t always a quick or easy process, and there’s no spreadsheet that can crunch some numbers and spit out the answer. Figuring out your purpose requires actual reflection on both your own desires and the audience you want to serve. After all, doing business boils down to serving others in a mutually beneficial way. Customers give you money, gratitude, and a shared passion, and you address their problems by applying your unique skills and knowledge to what you sell them.”
― Company Of One: Why Staying Small Is the Next Big Thing for Business
― Company Of One: Why Staying Small Is the Next Big Thing for Business
“The problem with trying to make time for everything that feels important—or just for enough of what feels important—is that you definitely never will. The reason isn’t that you haven’t yet discovered the right time management tricks or supplied sufficient effort, or that you need to start getting up earlier, or that you’re generally useless. It’s that the underlying assumption is unwarranted: there’s no reason to believe you’ll ever feel ‘on top of things,’ or make time for everything that matters, simply by getting more done.”
― Four Thousand Weeks: Time Management for Mortals
― Four Thousand Weeks: Time Management for Mortals
“choosing curiosity (wondering what might happen next) over worry (hoping that a certain specific thing will happen next, and fearing it might not) whenever you can.”
― Four Thousand Weeks: Time Management for Mortals
― Four Thousand Weeks: Time Management for Mortals
“Instead of imagining “if only this changed, I could thrive,” they have a down-to-earth view that most of what happens in our lives is not entirely within our control and the best we can do is to steer the boat a little as we float down the river of life.”
― Company Of One: Why Staying Small Is the Next Big Thing for Business
― Company Of One: Why Staying Small Is the Next Big Thing for Business
“The world is bursting with wonder, and yet it’s the rare productivity guru who seems to have considered the possibility that the ultimate point of all our frenetic doing might be to experience more of that wonder.”
― Four Thousand Weeks: Time Management for Mortals
― Four Thousand Weeks: Time Management for Mortals
Benjamin Mitchell’s 2025 Year in Books
Take a look at Benjamin Mitchell’s Year in Books, including some fun facts about their reading.
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