Manjula Liyanage

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The E-Myth Revisi...
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Pre-Suasion: A Re...
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Designing Data-In...
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Book cover for The 22 Immutable Laws of Marketing
The basic issue in marketing is creating a category you can be first in. It’s the law of leadership: It’s better to be first than it is to be better. It’s much easier to get into the mind first than to try to convince someone you have a ...more
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