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“Have a running list of the most frequent features you tend to show during a demonstration. For each feature, try to find a customer story that factually proves how that functionality works and the benefits that customer experienced when adopting that feature.”
― Demo Guru: the Credible Voice of the Technical Sale: A Guide to Master the Sales Engineering Profession to Perfection
― Demo Guru: the Credible Voice of the Technical Sale: A Guide to Master the Sales Engineering Profession to Perfection
Brett’s 2025 Year in Books
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