The build trap is when organizations become stuck measuring their success by outputs rather than outcomes. It’s when they focus more on shipping and developing features rather than on the actual value those things produce.
“We cannot choose our external circumstances, but we can always choose how we respond to them.”
― The Art of Living: The Classical Manual on Virtue, Happiness, and Effectiveness
― The Art of Living: The Classical Manual on Virtue, Happiness, and Effectiveness
Eugenio García’s 2025 Year in Books
Take a look at Eugenio García’s Year in Books, including some fun facts about their reading.
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