ClarkW_E1

“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.”
― Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

“If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know that, so it flies”
― Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

“Remember: You'll be left with an empty feeling if you hit the finish line alone. When you run a race as a team, though, you'll discover that much of the reward comes from hitting the tape together. You want to be surrounded not just by cheering onlookers but by a crowd of winners, celebrating as one.”
― Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

“I got you to look after me, and you got me to look after you, and that's
why.”
― John Steinbeck, Of Mice and Men