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Hyperpolitics: Ex...
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Sheena Iyengar
“Unlimited happiness comes not from making the choice but in the fulfilment of one’s duties.”
Sheena Iyengar, The Art of Choosing

Sheena Iyengar
“Instead of pursuing choice for choices’ sake we should focus on building a better choosing experience for ourselves, one that allows us to reap the benefits of choice and avoid the pitfalls.”
Sheena Iyengar, The Art of Choosing

Sheena Iyengar
“The desire to choose is thus a natural drive, and though it most likely developed because it is a crucial aid to our survival, it often operates independently of any concrete benefits. In such cases, the power of choice is so great that it becomes not merely a means to an end but something intrinsically valuable and necessary.”
Sheena Iyengar, The Art of Choosing

Sheena Iyengar
“Nobody wants to agonise over every little decision, and nobody should have to, but if choice is about freedom and exercising control, are we betraying ourselves by pretending that we make meaningful choices as consumers?”
Sheena Iyengar, The Art of Choosing

Sheena Iyengar
“We think of choosing as the practice of freedom, which includes the freedom to be yourself and do your thing. Our choices are not just about what we need or want; they’re about who we are and what we stand for. So, when we choose, we often find ourselves asking a pretty difficult question: ‘What kind of individual am I and given who I am, what should I want and given what I should want what do I choose?”
Sheena Iyengar, The Art of Choosing

year in books
Desisla...
75 books | 38 friends

Craig M...
320 books | 32 friends

Мартин ...
211 books | 271 friends

maria
844 books | 150 friends

Amanda
4,983 books | 1,508 friends

Betty M...
675 books | 128 friends

Emiliya...
3,955 books | 691 friends

Chrissa...
1,777 books | 4,971 friends

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