Mariya

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The Dream of a Co...
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A Room of One’s Own
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Aug 18, 2025 09:54AM

 
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Sheena Iyengar
“Unlike captive animals, people’s perceptions of control or helplessness aren’t entirely dictated by outside forces. We have the ability to create choice by altering our interpretations of the world.”
Sheena Iyengar, The Art of Choosing

Sheena Iyengar
“Becoming an expert in every domain of choice is impossible, but we can become experts in the process of choosing, learning how to use the expertise of others to improve our choices and our knowledge of choice.”
Sheena Iyengar, The Art of Choosing

Sheena Iyengar
“Instead of pursuing choice for choices’ sake we should focus on building a better choosing experience for ourselves, one that allows us to reap the benefits of choice and avoid the pitfalls.”
Sheena Iyengar, The Art of Choosing

Sheena Iyengar
“Nobody wants to agonise over every little decision, and nobody should have to, but if choice is about freedom and exercising control, are we betraying ourselves by pretending that we make meaningful choices as consumers?”
Sheena Iyengar, The Art of Choosing

Sheena Iyengar
“To choose is to invent. What I mean by this is that choosing is a creative process, one through which we construct our environment, our lives, our selves. If we ask for more and more material for the construction, more and more choice, we’re likely to end up with a lot of combinations that don’t do much for us or are far more complex than they need to be.”
Sheena Iyengar, The Art of Choosing

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