Mariya

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Sheena Iyengar
“One could even argue that we have a duty to create and pass on stories about choice because once a person knows such stories, they can’t be taken away from him. He may lose his possessions, his home, his loved ones, but if he holds on to a story about choice, he retains the ability to practice choice.”
Sheena Iyengar, The Art of Choosing

Sheena Iyengar
“Life is perpetually testing us not only by administering these "thousand natural shocks" but by making us choose among them. Rarely is the answer as easy and obvious as "cake." In the most challenging predicaments, perceived causality for an undesirable outcome, even if there was no clearer or better choice, can be a debilitating burden. We frequently pay a mental and emotional tax for freedom of choice.”
Sheena Iyengar, The Art of Choosing

Sheena Iyengar
“Reflective processing allows us to handle highly complex choices, but it is slower and more tiring than the automatic system. It requires motivation and significant effort.”
Sheena Iyengar, The Art of Choosing

Sheena Iyengar
“What you see determines how you interpret the world, which in turn influences what you expect of the world and how you expect the story of your life to unfold.”
Sheena Iyengar, The Art of Choosing

Sheena Iyengar
“It's easy to assume people are conforming when we witness them all choosing the same option, but when we choose that very option ourselves, we have no shortage of perfectly good reasons for why we just happen to be doing the same thing as those other people; they mindlessly conform, but we mindfully choose. This doesn't mean that we're all conformists in denial. It means that we regularly fail to recognize that others' thoughts and behaviors are just as complex and varied as our own. Rather than being alone in a crowd of sheep, we're all individuals in sheep's clothing.”
Sheena Iyengar, The Art of Choosing

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