Mariya

“To choose means to turn ourselves to the future. It means to try to catch a glimpse of the next hour, the next year, or further still and make a decision based on what we see. In that sense, we are all amateur foretellers, though our predictions are usually based on factors closer to home than Mars or Venus.”
― Sheena Iyengar, The Art of Choosing

“Unlimited happiness comes not from making the choice but in the fulfilment of one’s duties.”
― Sheena Iyengar, The Art of Choosing

“Unlike captive animals, people’s perceptions of control or helplessness aren’t entirely dictated by outside forces. We have the ability to create choice by altering our interpretations of the world.”
― Sheena Iyengar, The Art of Choosing

“Instead of pursuing choice for choices’ sake we should focus on building a better choosing experience for ourselves, one that allows us to reap the benefits of choice and avoid the pitfalls.”
― Sheena Iyengar, The Art of Choosing