Josh

“We often believe that “if we just tell people the facts, since people are basically rational beings, they’ll all reach the right conclusions,” cognitive linguist George Lakoff explains. But that’s not the way we humans think. Instead, we think in what he calls “frames.” Frames are cognitive structures that determine how we see the world. When we encounter facts that don’t fit our frame, it’s the frame that stays while “the facts are either ignored, dismissed, [or] ridiculed.”
― Katharine Hayhoe, Saving Us: A Climate Scientist's Case for Hope and Healing in a Divided World