Matthew

“It is not difficult to be a lord, a jarl, or even a king, but it is difficult to be a leader.
Most men want to follow, and what they demand of their leader is prosperity. We are the ring-givers, the gold-givers. We give land, we give silver, we give slaves, but that alone is not enough. They must be led. Leave men standing or sitting for days at a time and they get bored, and bored men make trouble. They must be surprised and challenged, given tasks they think beyond their abilities. And they must fear. A leader who is not feared will cease to rule, but fear is not enough. They must love too. When a man has been led into the shield wall, when an enemy is roaring defiance, when the blades are clashing on shields, when the soil is about to be soaked in blood, when the ravens circle in wait for the offal of men, then a man who loves his leader will fight better than a man who merely fears him. At that moment we are brothers, we fight for each other, and a man must know that his leader will sacrifice his own life to save any one of his men.
I learned all that from Ragnar, a man who led with joy in his soul, though he was feared too. His great enemy, Kjartan, knew only how to lead by fear, and Ragnall was the same. Men who lead by fear might become great kings and might rule lands so great that no man knows their boundaries, but they can be beaten too, beaten by men who fight as brothers.”
― Bernard Cornwell, Warriors of the Storm