Mackenzie Newcomb

“Language change is always reflective of social change, and over the decades, as our sources, of connections and existential purpose has shifted due to the phenomena like social media, increased globalization, and withdrawal from traditional religion we've seen the rise of more alternative subgroups-some dangerous, some not so much. "Cult" has evolved to describe them all.”
― Amanda Montell, Cultish: The Language of Fanaticism