“This idea of the importance of stickiness in tipping has enormous implications for the way we regard social epidemics as well. We tend to spend a lot of time thinking about how to make messages more contagious — how to reach as many people as possible with our products or ideas. But the hard part of communication is often figuring out how to make sure a message doesn't go in one ear and out the other.”
― The Tipping Point: How Little Things Can Make a Big Difference
― The Tipping Point: How Little Things Can Make a Big Difference
“The doctor will be in soon.” And with that, the future I had imagined, the one just about to be realized, the culmination of decades of striving, evaporated.”
― When Breath Becomes Air
― When Breath Becomes Air
“Everybody enjoys what feels good. Everyone wants to live a carefree, happy, and easy life, to fall in love and have amazing sex and relationships, to look perfect and make money and be popular and well-respected and admired and a total baller to the point that people part like the Red Sea when they walk into the room. Everybody wants that. It’s easy to want that. A more interesting question, a question that most people never consider, is, “What pain do you want in your life? What are you willing to struggle for?” Because that seems to be a greater determinant of how our lives turn out. For”
― The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life
― The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life
“Indeed, this is how 99 percent of people select their jobs: pay, work environment, hours. But that’s the point. Putting lifestyle first is how you find a job—not a calling.”
― When Breath Becomes Air
― When Breath Becomes Air
“Such vicious circles can go on for centuries and even millennia, perpetuating an imagined hierarchy that sprang from a chance historical occurrence. Unjust discrimination often gets worse, not better, with time. Money comes to money, and poverty to poverty. Education comes to education, and ignorance to ignorance. Those once victimised by history are likely to be victimised yet again. And those whom history has privileged are more likely to be privileged again.”
― Sapiens: A Brief History of Humankind
― Sapiens: A Brief History of Humankind
Muneeb’s 2025 Year in Books
Take a look at Muneeb’s Year in Books, including some fun facts about their reading.
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