Salem

“Regardless of specifics, the likelihood that the reader will perform that action depends heavily on how well the request is communicated and on how easy it is to fulfill.”
― Todd Rogers, Writing for Busy Readers: Communicate More Effectively in the Real World

“To vanquish the ‘five giants’ of squalor, ignorance, want, idleness and disease, Beveridge’s plan was for everyone to contribute to a social insurance fund and in return receive the same entitlement to benefits such as healthcare or unemployment insurance.”
― Minouche Shafik, What We Owe Each Other: A New Social Contract for a Better Society

“Politics is the art of the possible, but art creates the possible of politics. A policy of welfare reform exists downstream from the myth of the welfare queen. Novels, memoirs, paintings, sculptures, statues, monuments, films, miniseries, advertisements, and journalism all order our reality. Jim Crow segregation—with its signage and cap-doffing rituals—was both policy and a kind of public theater. The arts tell us what is possible and what is not, because, among other things, they tell us who is human and who is not.”
― Ta-Nehisi Coates, The Message

“If you write something that your intended reader thinks is going to be an unpleasant slog, you can bet that they are going to put off reading it until . . . later.”
― Todd Rogers, Writing for Busy Readers: Communicate More Effectively in the Real World