“The gold standard for any brand is to achieve a global status that transcends those barriers, that needs no translation. Nike. Apple. BMW. They’re not black. They’re not white. They’re just cool. That’s the brand that makes money. And the only way to be that brand is by connecting with each individual personally while still having a message that resonates universally. Which is why good advertising is really hard to do, and why most of it sucks.”
― Some of My Best Friends Are Black: The Strange Story of Integration in America
― Some of My Best Friends Are Black: The Strange Story of Integration in America
“It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.”
― Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World
― Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World
“The things we buy and the brands we use are just another way for us to project our preconceptions onto one another.”
― Some of My Best Friends Are Black: The Strange Story of Integration in America
― Some of My Best Friends Are Black: The Strange Story of Integration in America
“Community, connection, and conversation only happen when we actually experience life with others.”
― H3 Leadership: Be Humble. Stay Hungry. Always Hustle.
― H3 Leadership: Be Humble. Stay Hungry. Always Hustle.
“If children conform to the standards set by their peers, in the seventies and eighties the peer pressure for black children to keep with their own was intense. Before desegregation, “acting white” was a phrase no one had ever heard with regard to school involvement or academics. Yet in the wake of busing, it rose to become one of the most hurtful insults one black student could level at another. Talking white, dressing white, being enthusiastic about anything “white” was forsaking one’s own. For the thirty-eight black students at Vestavia, there was the black cafeteria table and there were the other cafeteria tables, and it was one or the other. There was no going back and forth.”
― Some of My Best Friends Are Black: The Strange Story of Integration in America
― Some of My Best Friends Are Black: The Strange Story of Integration in America
Elroy’s 2025 Year in Books
Take a look at Elroy’s Year in Books, including some fun facts about their reading.
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