Benjamin Gassmann

“Why is it always so hard to get started?”
― Phil Knight, Shoe Dog: A Memoir by the Creator of Nike

“Life is growth. You grow or you die.”
― Phil Knight, Shoe Dog

“Driving back to Portland I’d puzzle over my sudden success at selling. I’d been unable to sell encyclopedias, and I’d despised it to boot. I’d been slightly better at selling mutual funds, but I’d felt dead inside. So why was selling shoes so different? Because, I realized, it wasn’t selling. I believed in running. I believed that if people got out and ran a few miles every day, the world would be a better place, and I believed these shoes were better to run in. People, sensing my belief, wanted some of that belief for themselves. Belief, I decided. Belief is irresistible. Sometimes”
― Phil Knight, Shoe Dog

“Fight not to win, but to avoid losing. A surefire losing strategy.”
― Phil Knight, Shoe Dog