Jonatan Almfjord

“Does the idea of having insufficient time to analyze all the points of a communication remind you of how you have to respond to the rapid-fire presentation of many messages these days? Think about it for a second. Better yet, think about it for an unlimited time: Isn't this the way the broadcast media operate, transmitting a swift stream of information that can't be easily slowed or reversed to give us the chance to process it thoroughly`We're not able to focus on the real quality of the advertiser's case in a radio or television spot. Nor are we able to respond mindfully to a news clip of a speech by a politician. Instead, we're left to a focus on secondary features of the presentations, such as the attractiveness of the advertising spokesperson or the politician's charisma.”
― Cialdini, Robert B.