Raj

“A product can be differentiated from the competition by creative advertising and promotion, even if competing products are physically identical.”
― Steven Silbiger, The 10-Day MBA: A step-by-step guide to mastering the skills taught in top business schools

“He who has a Why to live for can bear almost any How.”
― Viktor E. Frankl, Man's Search for Meaning

“You need the right people with you, not the best people.” – Jack Ma”
― Think Maverick, Entrepreneur: Jack Ma, Alibaba and the 40 Thieves of Success

“Public relations (PR) is typically a promotional tool used to communicate to a broader audience. PR is intended to create a favorable climate for your product, not to directly sell it.”
― Steven Silbiger, The 10-Day MBA: A step-by-step guide to mastering the skills taught in top business schools