Leilani

“Err on the side of “less is more.” If your audience likes what they see”
― Chris White, The Six Habits of Highly Effective Sales Engineers

“What custom content is required to be developed and to what extent The customers’ objectives – this should drive the overall theme and purpose of the demo Requirements/priorities – tells you what features/functions/capabilities you need to present Constraints – indicates what aspects you can or should omit History/Context – indicates competitive positioning you need to consider”
― Chris White, The Six Habits of Highly Effective Sales Engineers

“The fourth habit of highly effective sales engineers is to PRACTICE before the demo – to make sure that everything is set up and running correctly.”
― Chris White, The Six Habits of Highly Effective Sales Engineers