“We human beings are such complicated creatures. We have so many needs, so many emotional hungers, and they often come into conflict with each other. Our impulse to help needy people or support medical research conflicts with our desire to have the money to buy all the things we are attracted to. My commitment to doing the right thing impels me to want to apologize to people I have offended, but my desire to protect my image and nourish my sense of righteousness persuades me that the problem is their hypersensitivity, not my behavior. What happens when our need to think of ourselves as good people collides with our need to be recognized as important? Is it possible to do both? How often do we find ourselves betraying our values, violating our consciences, in our struggle to have an impact on the world? Political candidates compromise their values to raise funds and gain votes. Salesmen exaggerate the virtues of their wares. Doctors, lawyers, and businessmen neglect their families in the pursuit of professional and financial success. Often we don’t like what we find ourselves doing (although it is remarkable how easily we get used to it after the first few times), but we tell ourselves we have no choice. That is the kind of world we live in, and that is the price we have to pay for claiming our space in it.”
― Living a Life that Matters
― Living a Life that Matters
“A voluntary death-and-rebirth transformation—the change necessary to adapt when terrible things emerge—is therefore a solution to the potentially fatal rigidity of erroneous certainty, excessive order, and stultification.”
― Beyond Order: 12 More Rules for Life
― Beyond Order: 12 More Rules for Life
“in strategy and the application of force in business, it is the choice and depth of focus—and not the breadth and speed of expansion—that lead to sustained, profitable growth.”
― Profit from the Core: A Return to Growth in Turbulent Times
― Profit from the Core: A Return to Growth in Turbulent Times
Iñigo’s 2025 Year in Books
Take a look at Iñigo’s Year in Books, including some fun facts about their reading.
More friends…
Favorite Genres
Polls voted on by Iñigo
Lists liked by Iñigo



















