Khrystyna

Add friend
Sign in to Goodreads to learn more about Khrystyna.

https://www.goodreads.com/ikhrystyna

The Loneliness of...
Rate this book
Clear rating

 
Book cover for Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
When a fifteen-year-old has to trap a wild goshawk, stay up all night with her until the bird finally develops enough trust to fall asleep on his fist, and then train the proud bird using only positive reinforcement, well, the Zen master ...more
Loading...
Roger McNamee
“One business practice I want to eliminate is the use of microtargeting in political advertising. Facebook, in particular, enables advertisers to identify an emotional hot button for individual voters that can be pressed for electoral advantage, irrespective of its relevance to the election. Candidates no longer have to search for voters who share their values. Instead they can invert the model, using microtargeting to identify whatever issue motivates each voter and play to that. If a campaign knows a voter believes strongly in protecting the environment, it can craft a personalized message blaming the other candidate for not doing enough, even if that is not true. In theory, each voter could be attracted to a candidate for a different reason. In combination with the platforms’ persuasive technologies, microtargeting becomes another tool for dividing us. Microtargeting transforms the public square of politics into the psychological mugging of every voter.”
Roger McNamee, Zucked: Waking Up to the Facebook Catastrophe

Roger McNamee
“Zeynep Tufekci, the UNC scholar who is one of the world’s foremost experts on the impact of emerging technology in politics, has observed that internet platforms enable the powerful to affect a new kind of censorship. Instead of denying access to communications and information, bad actors can now use internet platforms to confuse a population, drowning them in nonsense. In her book, Twitter and Tear Gas, she asserts that “inundating audiences with information, producing distractions to dilute their attention and focus, delegitimizing media that provide accurate information (whether credible mass media or online media), deliberately sowing confusion, fear, and doubt by aggressively questioning credibility (with or without evidence, since what matters is creating doubt, not proving a point), creating or claiming hoaxes, or generating harassment campaigns designed to make it harder for credible conduits of information to operate, especially on social media which tends to be harder for a government to control like mass media.” Use of internet platforms in this manner undermines democracy in a way that cannot be fixed by moderators searching for fake news or hate speech.”
Roger McNamee, Zucked: Waking Up to the Facebook Catastrophe

40214 Ukraine — 1387 members — last activity 3 minutes ago
Ukraine on Goodreads
1259741 ୨୧☾✧Romance~Fantasy Girlies✧☽୨୧ — 4460 members — last activity 3 minutes ago
✧ Despite the group name, people of any gender or genre are welcome here, so don't be a stranger! This group is made to be fun and interactive, with h ...more
year in books
Brianne...
1,385 books | 176 friends

Adele
72 books | 70 friends

Bora Celik
1,045 books | 238 friends

BookDra...
280 books | 3,602 friends

Evan Seto
24 books | 67 friends

Elena
0 books | 89 friends

Valeriy...
0 books | 8 friends

Kateryna
163 books | 80 friends

More friends…



Polls voted on by Khrystyna

Lists liked by Khrystyna