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Dan Ariely
“rather than trying to work hard and figure out an item’s absolute value, when given the choice, we take the path of relatively least resistance.”
― Dan Ariely, Dollars and Sense: How We Misthink Money and How to Spend Smarter

Dan Ariely
“This dynamic is key: We are, of course, constantly fighting the complex nature of money and our own failure to consider opportunity costs.”
― Dan Ariely, Dollars and Sense: How We Misthink Money and How to Spend Smarter

Klaus Schwab
“All strategies to address global climate change require large-scale interventions to have anything more than short-term local effects. Even massive reforestation might not offset the ongoing yearly deforestation in the Amazon and elsewhere.”
― Klaus Schwab, Shaping the Fourth Industrial Revolution

Dan Ariely
“because we have no way of really knowing how much this precious widget is worth, we compare the price now to the price before the sale (called the “regular” price), and take that as an indicator of its high current amazing value.”
― Dan Ariely, Dollars and Sense: How We Misthink Money and How to Spend Smarter

Klaus Schwab
“The complex human brain is a fascinating domain. A skull has around 1.4 kilograms of cells, including over 80 billion neurons connected in over 100 trillion ways. If each of the 7.4 billion people living on earth knew everyone else, understanding their social relationships would be simplistic compared to understanding the pattern-making potential of the human brain.”
― Klaus Schwab, Shaping the Fourth Industrial Revolution

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