Sign in with Facebook
Tom Yankou
https://www.goodreads.com/tyankou
“Another misnomer concerned the relationship between audience size and advertising rates. One common interpretation propounded that programs with higher ratings produced higher revenues - a logical fallacy insofar as it flagrantly disregarded crucial influencing factors (notably, content and demographics). In 1994, to cite one illustrative example, Seinfeld commanded $390,000 for a 30-second spot - $40,000 more than Home Improvement - despite attracting fewer overall viewers. Its ability to draw more young viewers (often defined as the ‘highly desirable’ 18-49 demographic) instead made all the difference. In sum, as industry experts realized, advertisers bought ‘demos’ before they did households.”
― Nitro: The Incredible Rise and Inevitable Collapse of Ted Turner's WCW
― Nitro: The Incredible Rise and Inevitable Collapse of Ted Turner's WCW
“There’s some great early stories of him in his sales days. When American Express, for example, wouldn’t buy advertising on TBS because they were ‘too downscale’…and ‘too this, too that’…Ted pulls out an American Express card, slides it across the table and says, ‘I use your product, but you don’t use mine. I have a real problem with that’. “They were saying our audience was downscale, and he’s like, ‘I watch TBS, and I’m worth half a billion dollars, pal!’ He rejected people’s snobbery of ‘it’s gotta be this fancy programming’. He was like ‘look, I’m doing a ‘3’ rating at 6:05, so screw you’.”
― Nitro: The Incredible Rise and Inevitable Collapse of Ted Turner's WCW
― Nitro: The Incredible Rise and Inevitable Collapse of Ted Turner's WCW
Tom Yankou’s 2025 Year in Books
Take a look at Tom Yankou’s Year in Books, including some fun facts about their reading.
85 books
|
72 friends
0 books
|
71 friends
144 books
|
84 friends
85 books
|
50 friends
160 books
|
149 friends
61 books
|
119 friends
697 books
|
479 friends
32 books
|
57 friends
More friends…
Favorite Genres
Polls voted on by Tom Yankou
Lists liked by Tom Yankou
