Marlo Tapley

“An award-winning reporter for The New York Times named Michael Moss recently wrote an excellent—and disturbing—book on this called Salt Sugar Fat: How the Food Giants Hooked Us. In the book, Moss talks about how scientists have perfected the “bliss point” in many of these products. The “bliss point” is the perfect amount of sugar that will give you a high and get you hooked on a type of cookie or cereal. Moss also writes about how those scientists have perfected what the industry calls “mouth feel.” You might not know the term, but you definitely know the “feel”—that warm, satisfying sensation you experience when you bite into melted cheese or some crispy fried chicken. Unfortunately, “mouth feel” comes from super-high levels of fat, which create the same high that sugar does but come with even more calories.”
― Russell Simmons, Success Through Stillness: Meditation Made Simple