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“THE CUSTOMER JOURNEY CANVAS At the online touchpoint of the book we provide you with a canvas developed to support you when designing services. You can use it not only for yourself to get a quick overview of certain service processes, but also with providers for a self-portrayal and with customers and other stakeholders to explore and evaluate services. Besides visually simplifying existing services, you can also use it to sketch service improvements and innovations. It supports many of the tools presented later in this book. The Customer Journey Canvas is available under cc license on our website. Try it, adapt or modify it, take a snapshot and share how you use the canvas through our website. Watch out for service design thinking! NOTE:”
― This is Service Design Thinking: Basics - Tools - Cases
― This is Service Design Thinking: Basics - Tools - Cases
“5 principles of service design thinking MARC STICKDORN 1. User-centred Services should be experienced through the customer’s eyes. 2. Co-creative All stakeholders should be included in the service design process. 3. Sequencing The service should be visualised as a sequence of interrelated actions. 4. Evidencing Intangible services should be visualised in terms of physical artefacts. 5. Holistic The entire environment of a service should be considered. A”
― This is Service Design Thinking: Basics - Tools - Cases
― This is Service Design Thinking: Basics - Tools - Cases
Peter SM’s 2025 Year in Books
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