Grant Isom
https://www.goodreads.com/glisom
In the tactical approach, your main focus is to get something working, such as a new feature or a bug fix.
“Of all the times I think of at Loudcloud and Opsware, the Darwin Project was the most fun and the most hard. I worked seven days a week 8 a.m.–10 p.m. for six months straight. It was full on. Once a week I had a date night with my wife where I gave her my undivided attention from 6 p.m. until midnight. And the next day, even if it was Saturday, I’d be back in the office at 8 a.m. and stay through dinner. I would come home between 10–11 p.m. Every night. And it wasn’t just me. It was everybody in the office.”
― The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
― The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
“Even if you sell lubricants to a factory that’s been buying the same thing for twenty years. There’s a competition for market share and a competition for mind share. If your competitors are telling better stories than you, if they’re playing the game and you’re not, then it doesn’t matter if their product is worse. They will get the attention. To any customers, investors, partners, or talent doing a cursory search, they will appear to be the leaders in the category.”
― Build: An Unorthodox Guide to Making Things Worth Making
― Build: An Unorthodox Guide to Making Things Worth Making
“You only ever experience two emotions: euphoria and terror. And I find that lack of sleep enhances them both.”
― The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
― The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
Grant’s 2025 Year in Books
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