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See all 32 books that Sarah is reading…
Book cover for Win Bigly: Persuasion in a World Where Facts Don't Matter
The common worldview, shared by most humans, is that there is one objective reality, and we humans can understand that reality through a rigorous application of facts and reason. This view of the world imagines that some people have already ...more
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Simon Sinek
“Great leaders, in contrast, are able to inspire people to act. Those who are able to inspire give people a sense of purpose or belonging that has little to do with any external incentive or benefit to be gained. Those who truly lead are able to create a following of people who act not because they were swayed, but because they were inspired. For those who are inspired, the motivation to act is deeply personal. They are less likely to be swayed by incentives. Those who are inspired are willing to pay a premium or endure inconvenience, even personal suffering. Those who are able to inspire will create a following of people—supporters, voters, customers, workers—who act for the good of the whole not because they have to, but because they want to.”
Simon Sinek, Start With Why: How Great Leaders Inspire Everyone to Take Action

Jason Fried
“It doesn’t matter how much you plan, you’ll still get some stuff wrong anyway. Don’t make things worse by overanalyzing and delaying before you even get going.”
Jason Fried, ReWork

Jason Fried
“If no one’s upset by what you’re saying, you’re probably not pushing hard enough. (And you’re probably boring, too.)”
Jason Fried, ReWork

Jason Fried
“Do less than your competitors to beat them. Solve the simple problems and leave the hairy, difficult, nasty problems to the competition. Instead of one-upping, try one-downing. Instead of outdoing, try underdoing.”
Jason Fried, Rework

Jason Fried
“So do less. Your project won’t suffer nearly as much as you fear. In fact, there’s a good chance it’ll end up even better. You’ll be forced to make tough calls and sort out what truly matters.”
Jason Fried, Rework

year in books
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