Bruce Ciummo

“In his seminal paper ‘Destruction and Creation’, the military strategist John R. Boyd created a theory with direct applicability to a fast-changing environment. ‘To maintain an accurate or effective grasp of reality,’ he argued, ‘one must undergo a continuous cycle of interaction with the environment to assess its constant changes.’ He asked himself, ‘how do we create the mental concepts to support decision making activity?’ His answer was the Decision Cycle or OODA Loop. OODA stands for Observe, Orient, Decide and Act. It is quick to apply, and useful for everyday decision-making.”
― James Kerr, Legacy