Ochawin Win

“Consciously rejecting an ad’s message doesn’t ensure your subconscious doesn’t buy the scam.”
― Annie Grace, This Naked Mind: Control Alcohol, Find Freedom, Discover Happiness & Change Your Life

“By talking to people instead of staring at spreadsheets all day, we’ve learned that people don’t actually like filling out forms, that they don’t even open marketing emails and that they’d much rather buy from people they know than a logo with a cool html template.”
― Dave Gerhardt, This Won't Scale: 41 Plays From The Drift Marketing Team To Help Your Business Cut Through The Noise, Grow Faster Than The Competition & Thrill Your Customers

“What will they be able to do if they had your solution? Can they get a raise because they’ll perform better in their job? Can they spend more time with their family because your product saves them time? Can they win more customers or save money? Can they have more fun? Will they be healthier?”
― Rajat Bhargava, The Startup Playbook: Founder-to-Founder Advice From Two Startup Veterans

“clearly differentiate your approach to solving their problem. To be credible, you’ll need to back your claims with specifics. You can use data, testimonials from your users, or even let your potential customer see for themselves with a demonstration”
― Rajat Bhargava, The Startup Playbook: Founder-to-Founder Advice From Two Startup Veterans