M Asad

“But my hope was that when I failed, if I failed, I'd fail quickly, so I'd have enough time, enough years, to implement all the hard-won lessons. I wasn't much for setting goals, but this goal kept flashing through my mind every day, until it became my internal chant: Fail fast.”
― Phil Knight, Shoe Dog: A Memoir by the Creator of Nike

“Pre was most famous for saying, “Somebody may beat me—but they’re going to have to bleed to do it.”
― Phil Knight, Shoe Dog

“There were many ways down Mount Fuji, according to my guidebook, but only one way up.”
― Phil Knight, Shoe Dog

“I got into the habit every night of phoning my father from my recliner. He’d always be in his recliner, too, and together, recliner to recliner, we’d hash out the latest threat confronting Blue Ribbon.”
― Phil Knight, Shoe Dog