M Asad

“But my hope was that when I failed, if I failed, I'd fail quickly, so I'd have enough time, enough years, to implement all the hard-won lessons. I wasn't much for setting goals, but this goal kept flashing through my mind every day, until it became my internal chant: Fail fast.”
― Phil Knight, Shoe Dog: A Memoir by the Creator of Nike

“I had an aching sense that our time is short, shorter than we ever know, shorter as a morning run, and I wanted mine to be meaningful. And purposeful. And creative. And important. Above all... different.”
― Phil Knight, Shoe Dog: A Memoir by the Creator of Nike

“I got into the habit every night of phoning my father from my recliner. He’d always be in his recliner, too, and together, recliner to recliner, we’d hash out the latest threat confronting Blue Ribbon.”
― Phil Knight, Shoe Dog

“He was easy to talk to, and easy not to talk to—equally important qualities in a friend.”
― Phil Knight, Shoe Dog: A Memoir by the Creator of Nike