“You are going to do some really stupid and mean things in the name of love. Don’t be so hard on yourself when things don’t turn out. You are a good person that loved deeply. Anybody worth having will know that hurting someone is not showing someone who you really are. You’re a sensitive person that showed the depth of your love, by the depth of your pain. Fairytale love will show you only one face. Real love will show you as many faces as it takes to get you to see how much that person really wanted you in their life.”
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“No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.”
― Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World
― Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World
“It is very interesting how the human mind works. We have the need to justify everything, to explain and understand everything, in order to feel safe. We have millions of questions that need answers because there are so many things that the reasoning mind cannot explain. It is not important if the answer is correct; just the answer itself makes us feel safe. This is why we make assumptions…We make all sorts of assumptions because we don’t have the courage to ask questions…We have agreed that it is not safe to ask questions; we have agreed that if people love us, they should know what we want or how we feel. When we believe something, we assume we are right about it to the point that we will destroy relationships in order to defend our position.”
― The Four Agreements: A Practical Guide to Personal Freedom
― The Four Agreements: A Practical Guide to Personal Freedom
“We love displays and symbols and stuff that quickly and silently tells the world who we are. Better yet, we love visual reminders of who we want to be.”
― Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World
― Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World
“Being cool has nothing to do with age; it has to do with how solid your identity is.”
― Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
― Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Nicholas’s 2025 Year in Books
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