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“A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.”
― Influence: The Psychology of Persuasion
― Influence: The Psychology of Persuasion
“Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies? The result was that once again nearly all (93 percent) agreed, even though no real reason, no new information, was added to justify their compliance. Just as the “cheep-cheep” sound of turkey chicks triggered an automatic mothering response from maternal turkeys—even when it emanated from a stuffed polecat—so, too, did the word “because” trigger an automatic compliance response”
― Influence: The Psychology of Persuasion
― Influence: The Psychology of Persuasion
Bizo’s 2025 Year in Books
Take a look at Bizo’s Year in Books, including some fun facts about their reading.
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