“People aren’t “good” or “bad.” People are people, and they respond to incentives. They can nearly always be manipulated—for good or ill—if only you find the right levers.”
― SuperFreakonomics, Illustrated edition: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance
― SuperFreakonomics, Illustrated edition: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance
“The way the creative process works is that you first say something, and later, sometimes years later, you understand what you said.”
― The Undoing Project: A Friendship That Changed Our Minds
― The Undoing Project: A Friendship That Changed Our Minds
“It’s hard to know how people select a course in life,” Amos said. “The big choices we make are practically random. The small choices probably tell us more about who we are. Which field we go into may depend on which high school teacher we happen to meet. Who we marry may depend on who happens to be around at the right time of life. On the other hand, the small decisions are very systematic. That I became a psychologist is probably not very revealing. What kind of psychologist I am may reflect deep traits.”
― The Undoing Project: A Friendship That Changed Our Minds
― The Undoing Project: A Friendship That Changed Our Minds
“Just sitting quietly, doing nothing at all, your brain churns through more information in thirty seconds than the Hubble Space Telescope has processed in thirty years. A morsel of cortex one cubic millimeter in size—about the size of a grain of sand—could hold two thousand terabytes of information, enough to store all the movies ever made, trailers included, or about 1.2 billion copies of this book.”
― The Body: A Guide for Occupants
― The Body: A Guide for Occupants
“Johannes Gutenberg’s printing press created a surge in demand for spectacles, as the new practice of reading made Europeans across the continent suddenly realize that they were farsighted; the market demand for spectacles encouraged a growing number of people to produce and experiment with lenses, which led to the invention of the microscope, which shortly thereafter enabled us to perceive that our bodies were made up of microscopic cells. You wouldn’t think that printing technology would have anything to do with the expansion of our vision down to the cellular scale, just as you wouldn’t have thought that the evolution of pollen would alter the design of a hummingbird’s wing. But that is the way change happens.”
― How We Got to Now: Six Innovations That Made the Modern World
― How We Got to Now: Six Innovations That Made the Modern World
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