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Ben Khuat
http://www.khothanoi.wordpress.com
“most people don't know what they want unless they see it in context.”
― Predictably Irrational: The Hidden Forces That Shape Our Decisions
― Predictably Irrational: The Hidden Forces That Shape Our Decisions
“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.”
― Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
― Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“Ownership is not limited to material things. It can also apply to points of view. Once we take ownership of an idea — whether it’s about politics or sports — what do we do? We love it perhaps more than we should. We prize it more than it is worth. And most frequently, we have trouble letting go of it because we can’t stand the idea of its loss. What are we left with then? An ideology — rigid and unyielding.”
― Predictably Irrational: The Hidden Forces That Shape Our Decisions
― Predictably Irrational: The Hidden Forces That Shape Our Decisions
“In Ireland, you go to someone's house, and she asks you if you want a cup of tea. You say no, thank you, you're really just fine. She asks if you're sure. You say of course you're sure, really, you don't need a thing. Except they pronounce it ting. You don't need a ting. Well, she says then, I was going to get myself some anyway, so it would be no trouble. Ah, you say, well, if you were going to get yourself some, I wouldn't mind a spot of tea, at that, so long as it's no trouble and I can give you a hand in the kitchen. Then you go through the whole thing all over again until you both end up in the kitchen drinking tea and chatting.
In America, someone asks you if you want a cup of tea, you say no, and then you don't get any damned tea.
I liked the Irish way better.”
― Urban Shaman
In America, someone asks you if you want a cup of tea, you say no, and then you don't get any damned tea.
I liked the Irish way better.”
― Urban Shaman
“A few years ago, for instance, the AARP asked some lawyers if they would offer less expensive services to needy retirees, at something like $30 an hour. The lawyers said no. Then the program manager from AARP had a brilliant idea: he asked the lawyers if they would offer free services to needy retirees. Overwhelmingly, the lawyers said yes. What was going on here? How could zero dollars be more attractive than $30? When money was mentioned, the lawyers used market norms and found the offer lacking, relative to their market salary. When no money was mentioned they used social norms and were willing to volunteer their time. Why didn’t they just accept the $30, thinking of themselves as volunteers who received $30? Because once market norms enter our considerations, the social norms depart.”
― Predictably Irrational: The Hidden Forces That Shape Our Decisions
― Predictably Irrational: The Hidden Forces That Shape Our Decisions
Ben’s 2025 Year in Books
Take a look at Ben’s Year in Books, including some fun facts about their reading.
1,136 books
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72 friends
128 books
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127 friends
164 books
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85 friends
14 books
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96 friends
485 books
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59 friends
213 books
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123 friends
659 books
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304 friends
370 books
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78 friends
More friends…
Favorite Genres
Adult Fiction, Art, Book Club, Business, Contemporary, Ebooks, Erotica, Fiction, Manga, Music, Non-fiction, Paranormal, Poetry, Psychology, Religion, Romance, Sports, and Travel
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