Adam Egger

“You may think yellow is a color, but it isn’t. It’s a psychological state. It is what human beings with working visual apparatus experience when their eyes are struck by light with a wavelength of 580 nanometers.”
― Daniel Gilbert, Stumbling on Happiness

“Here’s the simplest, most jargon-free, definition of marketing you’re ever likely to come across: If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales. And if you planned the whole thing, that’s marketing.”
― Allan Dib, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

“Naïve realism creates a logical labyrinth because it presupposes two things: One, people who are open-minded and fair ought to agree with a reasonable opinion, and, two, any opinion I hold must be reasonable; if it weren’t, I wouldn’t hold it.”
― Carol Tavris, Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts

“What can I possibly have in common with perpetrators of murder and torture?” It is much more reassuring to believe that they are evil and be done with them.14 We dare not let a glimmer of their humanity in the door, because it might force us to face the haunting truth of cartoonist Walt Kelly’s great character Pogo, who famously said: “We have met the enemy and he is us.”
― Carol Tavris, Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts