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“If you can bring someone belonging, connection, peace of mind, status, or one of the other most desired emotions, you’ve done something worthwhile. The thing you sell is simply a road to achieve those emotions, and we let everyone down when we focus on the tactics, not the outcomes. Who’s it for and what’s it for are the two questions that guide all of our decisions.”
― This Is Marketing: You Can't Be Seen Until You Learn to See
― This Is Marketing: You Can't Be Seen Until You Learn to See
“Marketing is our quest to make change on behalf of those we serve, and we do it by understanding the irrational forces that drive each of us.”
― This Is Marketing: You Can't Be Seen Until You Learn to See
― This Is Marketing: You Can't Be Seen Until You Learn to See
“The relentless pursuit of mass will make you boring, because mass means average, it means the center of the curve, it requires you to offend no one and satisfy everyone.”
― This Is Marketing: You Can't Be Seen Until You Learn to See
― This Is Marketing: You Can't Be Seen Until You Learn to See
“The most beautiful people we have known are those who have known defeat, known suffering, known struggle, known loss, and have found their way out of the depths. These persons have an appreciation, a sensitivity, and an understanding of life that fills them with compassion, gentleness, and a deep loving concern. Beautiful people do not just happen.”
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Lynda’s 2024 Year in Books
Take a look at Lynda’s Year in Books, including some fun facts about their reading.
30 books
|
4,858 friends
38 books
|
35 friends
0 books
|
12 friends
1 book
|
28 friends
9,054 books
|
48 friends
1,034 books
|
100 friends
381 books
|
88 friends
267 books
|
10 friends
More friends…
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