Derik Hughes

“In 2010, a psychologist at Emory University set out to determine what made emotionally healthy, happy kids and administered a test to elementary students in an effort to reveal some insight.9 The test was comprised of twenty simple yes-or-no questions designed to measure how much of their family history each student knew. Do you know where your grandparents grew up? Do you know where your mom and dad went to high school? Do you know where your parents met? Do you know an illness or something really terrible that happened in your family? Do you know the story of your birth? The results of the study were astonishing. The more the child knew about their family’s history, the stronger their sense of control over their lives and the higher their self-esteem. The “Do You Know?” scale turned out to be the best single predictor of children’s emotional health and happiness”
― Kindra Hall, Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business