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“Any organization can conceivably accumulate dozens if not hundreds of concepts (ideas and opportunities). There are never enough resources to work on all these good ideas; instead they have to be evaluated, vetted, and culled. Most”
― Steven Haines, The Product Manager's Survival Guide

“Storytellers need their stories to resonate with their listeners. So when you envision a goal and describe the action needed to reach that goal, you transform your vision into a portrayal that depicts what’s truly possible to move people to action. While you need enough material (data and reasoned analysis) to flesh out the tale, you don’t want to bombard people with charts and tables.”
― Steven Haines, The Product Manager's Survival Guide

“you will always have to find out whether a need is transient or persistent”
― Steven Haines, The Product Manager's Survival Guide

“Product people are the stewards or guides who serve to ensure that these products, as investment assets, are tended to and nurtured to produce returns.”
― Steven Haines, The Product Manager's Survival Guide