Rafael Antunes

“Michael Villaseñor,”
― Dale Lovell, Native Advertising: The Essential Guide

“global investments in native advertising will reach $85.5 billion in 2020.2 To put this whopping number into perspective, this means that by 2020, native advertising will account for 30 per cent of all digital ad spend globally, and that from 2016–20, the native advertising market will grow 213 per cent.”
― Dale Lovell, Native Advertising: The Essential Guide

“You cannot bore people into buying your product; you can only interest them in buying it.’5 How do you interest people in a product or service? Make it personal to them. And one of the best ways to do this is to tell them a story.”
― Dale Lovell, Native Advertising: The Essential Guide

“Any fool can make something complicated. It takes a genius to make it simple. —Woody Guthrie”
― Ann Handley, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content