Hai Vo

“Within an organization, design opportunities can be found in the company’s name or brand, its mission statement, its corporate strategy (the overall objectives of the company), its business strategy (the department-level objectives that support the corporate strategy), or its operational strategy (project-level objectives).”
― Kathryn Best, Design Management: Managing Design Strategy, Process and Implementation

“Good habits can make rational sense, but if they conflict with your identity, you will fail to put them into action.”
― James Clear, Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones