“It is easier to resist at the beginning than at the end. —LEONARDO DA VINCI”
― Influence: The Psychology of Persuasion
― Influence: The Psychology of Persuasion
“persons who go through a great deal of trouble or pain to attain something tend to value it more highly than persons who attain the same thing with a minimum of effort.”
― Influence: The Psychology of Persuasion
― Influence: The Psychology of Persuasion
“people seem to be more motivated by the thought of losing something than by the thought of gaining something of equal value.”
― Influence: The Psychology of Persuasion
― Influence: The Psychology of Persuasion
“we all fool ourselves from time to time in order to keep our thoughts and beliefs consistent with what we have already done or decided”
― Influence: Science and Practice
― Influence: Science and Practice
Rajesh’s 2024 Year in Books
Take a look at Rajesh’s Year in Books, including some fun facts about their reading.
Rajesh hasn't connected with their friends on Goodreads, yet.
Favorite Genres
Polls voted on by Rajesh
Lists liked by Rajesh


