“Artist and EverQuest veteran Roman Kenney was well-known for being the most creative exploit-finder in the company. When game designers blocked off unplayable zones with killer mobs, Roman figured out ways past them. For instance, he once performed an action that caused his character to dismount from a flying taxi, dropping him from the flightpath into an off-limits, high-level zone below. His hijinks didn’t stop there. After retrieving his corpse (he died from falling damage) in the forbidden area, he found partially implemented vendors who sold weapons that were better than what was available in the newbie zone loot tables. He clicked on the high-level weapons, linking the stats in world-chat, and asked if anyone wanted to buy them. People enthusiastically made offers thinking he had looted them off mobs. He purchased the weapons from the vendor and resold them for a huge profit. The game designers were amused at his ingenuity, even if it sullied the game’s economy, so they quickly removed dismount actions from our flying taxis to prevent further such excursions.”
― The World of Warcraft Diary: A Journal of Computer Game Development
― The World of Warcraft Diary: A Journal of Computer Game Development
“The list of intended features was long and seemingly unrealistic for a team so fatigued by the past years’ effort—but they all sounded like good ideas. The producer’s schedule was a bit ambitious, but the September 15 deadline was the first hard date the team had ever discussed…however, we still couldn’t tell if we were near the top of the mountain or if there was yet another rise over the ridge. One thing was true: We were exhausted and sick of WoW. We worked on it all day, played the test on weekends, and talked about it over every lunch and dinner. When we talked to someone outside the company, it was often the only topic of conversation they were interested in. It was decided for the last two weeks of February the team would work only forty hours a week—late nights would return again in March. But some were working those hours anyway. For the most part, morale was low among half of the employees. Some were doubting that our workload would subside after shipping, because there would be so many bugs to fix and pressure to create more content. With the game still unfinished, and with the imminent expansions and live updates ahead, we were beginning to wonder if we were ever going to reach a conclusion. The team’s spirits were somewhat buoyed by the enthusiasm of the design staff, who were coming in to work on weekends. But even the designers agreed that they never wanted to work on another MMO. They were just too hard and too risky, and took too much time and effort to make.”
― The World of Warcraft Diary: A Journal of Computer Game Development
― The World of Warcraft Diary: A Journal of Computer Game Development
“A couple of coworkers and I went to see the movie Collateral one evening. When we came back to the office around 11:00 (to go back to work), we ran into Chris Metzen sitting in the hallway. Upper management was making an effort to stay late with the team to show solidarity, and tonight was Chris’s night. He was playing the new beta and preparing for the final boss fight in Gnomeregan. Dungeon crawls were far more intense than anything he was used to, and he told the people standing behind his desk that he actually felt nervous before the fight. “Dude, my heart is pumping so hard right now, I’m gonna have a fucking heart attack. Just look at my hands, they’re shaking. I’ve never been so nervous about a game before this!” As his party prepared to fight the Gnomeregan end boss monster, Mekgineer Thermaplugg, Chris typed, “Remember guys, he’s just a gnome!” After a heated battle, Chris died screaming, seconds before the boss collapsed. This was before players received postmortem credit for kills, so Chris couldn’t complete his dungeon quest. He was so disappointed, he immediately went home. When I told Jeff what had happened the next morning, he laughed and replied, “Ouch. That really sucks. We should give kill-credit to everyone in the party, dead or alive.”
― The World of Warcraft Diary: A Journal of Computer Game Development
― The World of Warcraft Diary: A Journal of Computer Game Development
“Another marketing myth Blizzard dispelled after Diablo II was released was the danger of missing holiday sales. When Diablo II slipped into the next year, our sales were still as strong as we had predicted for Christmas. After that Blizzard stopped bending over backwards trying to ship before the end of the year.”
― The World of Warcraft Diary: A Journal of Computer Game Development
― The World of Warcraft Diary: A Journal of Computer Game Development
“These were the horror stories I’d heard from job candidates coming from other companies. I interviewed veterans who’d worked for eight years in top studios and never shipped a game because of cancellations and changes from marketing. Some publishers didn’t allow their developers to play games, even after-hours (this was especially strange to us, since Blizzard encouraged this, stocking its hallway game cabinets with free copies of games for people to check out on a first-come, first-served basis). Yet some studios considered familiarity with other games bad for morale and prevented their employees from hanging posters from other projects or properties (including movies) because they didn’t reinforce “team spirit.” Many studios were highly structured, politically driven machines where argument was frowned upon and decisions were made by a small number of people. But the most common flaw in the industry at the time was its shortsighted nature—treating employees as temporary or easily replaced assets. Dev teams were often rebooted between projects, wiped before they ever established a rhythm or voice of their own. It was no wonder Blizzard retained its employees longer than other companies.”
― The World of Warcraft Diary: A Journal of Computer Game Development
― The World of Warcraft Diary: A Journal of Computer Game Development
Alexander’s 2025 Year in Books
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