Big Books of Spring
Urke B
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17 reviews

Urke B

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Urke’s favorite books

Skelig by David Almond The 7 Habits of Highly Effective People by Stephen R. Covey The Bridge on the Drina by Ivo Andrić The True Believer by Eric Hoffer The Five Dysfunctions of a Team by Patrick Lencioni Of Mice and Men by John Steinbeck The Tower of the Swallow by Andrzej Sapkowski The E-myth Revisited by Michael E. Gerber The Solitaire Mystery by Jostein Gaarder A Hero of Our Time by Mikhail Lermontov The Man Who Fell to Earth by Walter Tevis
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Urke’s Notes & Highlights

Book cover for Positioning: The Battle for Your Mind
Positioning: The Battle for Your Mind by Al Ries
1 highlight
But positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect.
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2026 Reading Challenge

Urke’s Year In Books

year in books
Urke’s 2025 Year in Books
Take a look at Urke’s Year in Books, including some fun facts about their reading.
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Favorite Genres

Business, Fantasy, Fiction, History, and Science fiction


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