Big Books of Summer
Urke B
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Urke B

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Skelig by David Almond The 7 Habits of Highly Effective People by Stephen R. Covey The Bridge on the Drina by Ivo Andrić The True Believer by Eric Hoffer The Five Dysfunctions of a Team by Patrick Lencioni Of Mice and Men by John Steinbeck The Tower of the Swallow by Andrzej Sapkowski The E-myth Revisited by Michael E. Gerber The Solitaire Mystery by Jostein Gaarder A Hero of Our Time by Mikhail Lermontov The Man Who Fell to Earth by Walter Tevis
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May 17, 2026 06:58AM

Urke’s Notes & Highlights

Book cover for Positioning: The Battle for Your Mind
Positioning: The Battle for Your Mind by Al Ries
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But positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect.
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