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If there’s a unique magic in Apple’s products, it’s in the software, and I’ll tell you how we created some of the most important software in the company’s history.
“Most people make the mistake of thinking design is what it [a product] looks like. People think it’s this veneer—that the designers are handed this box and told, “Make it look good!” That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
“Over time, I came to the conclusion that designing an excellent user experience was as much about preventing negative experiences as facilitating positive ones.”
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
“Taste is developing a refined sense of judgment and finding the balance that produces a pleasing and integrated whole.”
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
“A better justification is that people can type on a smartphone QWERTY keyboard without thinking about it. The keyboard can melt away, it can recede, and when it does, it leaves a space for what people really care about.”
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
“Simplicity is a form of humility, and simplicity is a sign of true greatness. Meekness is a sign of humility, and meekness is a sign of true strength.”
― The Lombardi Rules: 26 Lessons from Vince Lombardi--The World's Greatest Coach
― The Lombardi Rules: 26 Lessons from Vince Lombardi--The World's Greatest Coach
Austen’s 2025 Year in Books
Take a look at Austen’s Year in Books, including some fun facts about their reading.
1,474 books
|
44 friends
274 books
|
194 friends
1,166 books
|
173 friends
155 books
|
167 friends
421 books
|
104 friends
391 books
|
46 friends
193 books
|
36 friends
1,630 books
|
132 friends
More friends…
Favorite Genres
Art, Biography, Book Club, Business, Classics, History, Non-fiction, Philosophy, Psychology, Science, Self help, and Spirituality
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Lists liked by Austen
