Austen Allred

“Within this process, every individual act of building is a process in which space gets differentiated. It is not a process of addition, in which preformed parts are combined to create a whole, but a process of unfolding, like the evolution of an embryo, in which the whole precedes the parts, and actually gives birth to them, by splitting.”
― Christopher W. Alexander, The Timeless Way of Building

“One day a man walked into a London agency and asked to see the boss. He had bought a country house and was about to open it as a hotel. Could the agency help him to get customers? He had $500 to spend. Not surprisingly, the head of the agency turned him over to the office boy, who happened to be the author of this book. I invested his money in penny postcards and mailed them to well-heeled people living in the neighborhood. Six weeks later the hotel opened to a full house. I had tasted blood.”
― David Ogilvy, Ogilvy on Advertising

“A better justification is that people can type on a smartphone QWERTY keyboard without thinking about it. The keyboard can melt away, it can recede, and when it does, it leaves a space for what people really care about.”
― Ken Kocienda, Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

“Over time, I came to the conclusion that designing an excellent user experience was as much about preventing negative experiences as facilitating positive ones.”
― Ken Kocienda, Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs