Austen Allred

“One day a man walked into a London agency and asked to see the boss. He had bought a country house and was about to open it as a hotel. Could the agency help him to get customers? He had $500 to spend. Not surprisingly, the head of the agency turned him over to the office boy, who happened to be the author of this book. I invested his money in penny postcards and mailed them to well-heeled people living in the neighborhood. Six weeks later the hotel opened to a full house. I had tasted blood.”
― David Ogilvy, Ogilvy on Advertising

“Within this process, every individual act of building is a process in which space gets differentiated. It is not a process of addition, in which preformed parts are combined to create a whole, but a process of unfolding, like the evolution of an embryo, in which the whole precedes the parts, and actually gives birth to them, by splitting.”
― Christopher W. Alexander, The Timeless Way of Building

“Taste is developing a refined sense of judgment and finding the balance that produces a pleasing and integrated whole.”
― Ken Kocienda, Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

“Simplicity is a form of humility, and simplicity is a sign of true greatness. Meekness is a sign of humility, and meekness is a sign of true strength.”
― Vince Lombardi Jr., The Lombardi Rules: 26 Lessons from Vince Lombardi--The World's Greatest Coach