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“Over time, I came to the conclusion that designing an excellent user experience was as much about preventing negative experiences as facilitating positive ones.”
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
“Most people make the mistake of thinking design is what it [a product] looks like. People think it’s this veneer—that the designers are handed this box and told, “Make it look good!” That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
“A better justification is that people can type on a smartphone QWERTY keyboard without thinking about it. The keyboard can melt away, it can recede, and when it does, it leaves a space for what people really care about.”
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
“fundamentally, experience precedes technical knowledge. We”
― The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance
― The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance
“One day a man walked into a London agency and asked to see the boss. He had bought a country house and was about to open it as a hotel. Could the agency help him to get customers? He had $500 to spend. Not surprisingly, the head of the agency turned him over to the office boy, who happened to be the author of this book. I invested his money in penny postcards and mailed them to well-heeled people living in the neighborhood. Six weeks later the hotel opened to a full house. I had tasted blood.”
― Ogilvy on Advertising
― Ogilvy on Advertising
Austen’s 2025 Year in Books
Take a look at Austen’s Year in Books, including some fun facts about their reading.
74 books
|
11 friends
1,626 books
|
132 friends
4,923 books
|
486 friends
798 books
|
17 friends
750 books
|
67 friends
9,516 books
|
4,880 friends
1,366 books
|
775 friends
1,457 books
|
127 friends
More friends…
Favorite Genres
Art, Biography, Book Club, Business, Classics, History, Non-fiction, Philosophy, Psychology, Science, Self help, and Spirituality
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Lists liked by Austen
