be: I don’t need an advance, or a salary, or a guarantee that they’ll publish the program when it’s finished. I’ll take all the risk. I just want the highest royalty rate I can get.
“Simplicity is a form of humility, and simplicity is a sign of true greatness. Meekness is a sign of humility, and meekness is a sign of true strength.”
― The Lombardi Rules: 26 Lessons from Vince Lombardi--The World's Greatest Coach
― The Lombardi Rules: 26 Lessons from Vince Lombardi--The World's Greatest Coach
“One day a man walked into a London agency and asked to see the boss. He had bought a country house and was about to open it as a hotel. Could the agency help him to get customers? He had $500 to spend. Not surprisingly, the head of the agency turned him over to the office boy, who happened to be the author of this book. I invested his money in penny postcards and mailed them to well-heeled people living in the neighborhood. Six weeks later the hotel opened to a full house. I had tasted blood.”
― Ogilvy on Advertising
― Ogilvy on Advertising
“fundamentally, experience precedes technical knowledge. We”
― The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance
― The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance
“Most people make the mistake of thinking design is what it [a product] looks like. People think it’s this veneer—that the designers are handed this box and told, “Make it look good!” That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
“Within this process, every individual act of building is a process in which space gets differentiated. It is not a process of addition, in which preformed parts are combined to create a whole, but a process of unfolding, like the evolution of an embryo, in which the whole precedes the parts, and actually gives birth to them, by splitting.”
― The Timeless Way of Building
― The Timeless Way of Building
Austen’s 2025 Year in Books
Take a look at Austen’s Year in Books, including some fun facts about their reading.
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