Austen Allred

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Christopher W. Alexander
“Within this process, every individual act of building is a process in which space gets differentiated. It is not a process of addition, in which preformed parts are combined to create a whole, but a process of unfolding, like the evolution of an embryo, in which the whole precedes the parts, and actually gives birth to them, by splitting.”
Christopher W. Alexander, The Timeless Way of Building

David Ogilvy
“One day a man walked into a London agency and asked to see the boss. He had bought a country house and was about to open it as a hotel. Could the agency help him to get customers? He had $500 to spend. Not surprisingly, the head of the agency turned him over to the office boy, who happened to be the author of this book. I invested his money in penny postcards and mailed them to well-heeled people living in the neighborhood. Six weeks later the hotel opened to a full house. I had tasted blood.”
David Ogilvy, Ogilvy on Advertising

Ken Kocienda
“A better justification is that people can type on a smartphone QWERTY keyboard without thinking about it. The keyboard can melt away, it can recede, and when it does, it leaves a space for what people really care about.”
Ken Kocienda, Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

Ken Kocienda
“Over time, I came to the conclusion that designing an excellent user experience was as much about preventing negative experiences as facilitating positive ones.”
Ken Kocienda, Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

W. Timothy Gallwey
“fundamentally, experience precedes technical knowledge. We”
W. Timothy Gallwey, The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance

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