Austen Allred

“Over time, I came to the conclusion that designing an excellent user experience was as much about preventing negative experiences as facilitating positive ones.”
― Ken Kocienda, Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

“Within this process, every individual act of building is a process in which space gets differentiated. It is not a process of addition, in which preformed parts are combined to create a whole, but a process of unfolding, like the evolution of an embryo, in which the whole precedes the parts, and actually gives birth to them, by splitting.”
― Christopher W. Alexander, The Timeless Way of Building

“Taste is developing a refined sense of judgment and finding the balance that produces a pleasing and integrated whole.”
― Ken Kocienda, Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

“I PLUNGE TO MY DEATH”
― Rick Riordan, The Lightning Thief