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“Over time, I came to the conclusion that designing an excellent user experience was as much about preventing negative experiences as facilitating positive ones.”
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
“fundamentally, experience precedes technical knowledge. We”
― The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance
― The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance
“A better justification is that people can type on a smartphone QWERTY keyboard without thinking about it. The keyboard can melt away, it can recede, and when it does, it leaves a space for what people really care about.”
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
“Within this process, every individual act of building is a process in which space gets differentiated. It is not a process of addition, in which preformed parts are combined to create a whole, but a process of unfolding, like the evolution of an embryo, in which the whole precedes the parts, and actually gives birth to them, by splitting.”
― The Timeless Way of Building
― The Timeless Way of Building
“One day a man walked into a London agency and asked to see the boss. He had bought a country house and was about to open it as a hotel. Could the agency help him to get customers? He had $500 to spend. Not surprisingly, the head of the agency turned him over to the office boy, who happened to be the author of this book. I invested his money in penny postcards and mailed them to well-heeled people living in the neighborhood. Six weeks later the hotel opened to a full house. I had tasted blood.”
― Ogilvy on Advertising
― Ogilvy on Advertising
Austen’s 2025 Year in Books
Take a look at Austen’s Year in Books, including some fun facts about their reading.
74 books
|
11 friends
1,626 books
|
132 friends
4,923 books
|
486 friends
798 books
|
17 friends
750 books
|
67 friends
9,516 books
|
4,880 friends
1,366 books
|
775 friends
1,457 books
|
127 friends
More friends…
Favorite Genres
Art, Biography, Book Club, Business, Classics, History, Non-fiction, Philosophy, Psychology, Science, Self help, and Spirituality
Polls voted on by Austen
Lists liked by Austen
