If there’s a unique magic in Apple’s products, it’s in the software, and I’ll tell you how we created some of the most important software in the company’s history.
“Taste is developing a refined sense of judgment and finding the balance that produces a pleasing and integrated whole.”
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
“fundamentally, experience precedes technical knowledge. We”
― The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance
― The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance
“A better justification is that people can type on a smartphone QWERTY keyboard without thinking about it. The keyboard can melt away, it can recede, and when it does, it leaves a space for what people really care about.”
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
“Within this process, every individual act of building is a process in which space gets differentiated. It is not a process of addition, in which preformed parts are combined to create a whole, but a process of unfolding, like the evolution of an embryo, in which the whole precedes the parts, and actually gives birth to them, by splitting.”
― The Timeless Way of Building
― The Timeless Way of Building
“The third worry of the pointy-haired boss, the difficulty of hiring programmers, I think is a red herring. How many hackers do you need to hire, after all? Surely by now we all know that software is best developed by teams of less than ten people. And you shouldn’t have trouble hiring hackers on that scale for any language anyone has ever heard of. If you can’t find ten Lisp hackers, then your company is probably based in the wrong city for developing software. In fact, choosing a more powerful language probably decreases the size of the team you need, because (a) if you use a more powerful language, you probably won’t need as many hackers, and (b) hackers who work in more advanced languages are likely to be smarter.”
― Hackers & Painters: Big Ideas from the Computer Age
― Hackers & Painters: Big Ideas from the Computer Age
Austen’s 2025 Year in Books
Take a look at Austen’s Year in Books, including some fun facts about their reading.
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