Poornesh Eshwar

“Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible,”
― Donald A. Norman, The Design of Everyday Things

“Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.”
― Donald A. Norman, The Design of Everyday Things

“A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.”
― Donald A. Norman, The Design of Everyday Things

“Principles of design:
1. Use both knowledge in the world and knowledge in the head.
2. Simplify the structure of tasks.
3. Make things visible: bridge gulfs between Execution and Evaluation.
4. Get the mappings right.
5. Exploit the power of constraints.
6. Design for error.
7. When all else fails, standardize.”
― Donald A. Norman, The Design of Everyday Things