Poornesh Eshwar

“Fail often, fail fast,”
― Donald A. Norman, The Design of Everyday Things

“Cognition attempts to make sense of the world: emotion assigns value.”
― Donald A. Norman, The Design of Everyday Things

“Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.”
― Donald A. Norman, The Design of Everyday Things

“Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible, serving us without drawing attention to itself. Bad design, on the other hand, screams out its inadequacies, making itself very noticeable.”
― Donald A. Norman, The Design of Everyday Things